Holland’s Floral Owner Announces Retirement


In a letter distributed on social media Tuesday, August 21, Holland’s Floral and Gifts owner James Holland announced his store will become a part of the Viviano Flower Shop family of floral services following his retirement this September.

Located at 308 S. Main Street in Downtown Rochester, Holland’s Floral and Gifts will be closed from September 2-7 before opening up on the 8th under the name Viviano Flower Shop.

“Viviano’s has expressed a keen desire to blend the legacy of Holland’s into their own traditions of floral excellence for a truly delightful shopping experience,” Holland’s letter reads. “While some things will stay the same at Holland’s, exciting new gifts, designs, and store displays will be appearing.”

“Known for their accommodating service and floral artistry, especially in wedding and sympathy designs, Viviano’s will be happy to welcome you to their family of satisfied patrons.”

Viviano Flower Shop was founded in Detroit in 1937, according to Holland’s letter, and has family members spanning four generations working daily in the business.

Viviano will host an official Grand Opening celebration on Saturday, September 29 with “discounts, gifts, and refreshments.” The new business will also be making an appearance during the annual Arts and Apples Festival on September 8.

During this time, shoppers may continue to purchase flowers by visiting viviano.com, calling 1-800- VIVIANO, or by visiting the Viviano store in Shelby Township.

“Please accept my most sincere thanks for the many fond memories I will take with me of my service to you,” Holland’s letter reads. “It has been an amazing journey, and I look forward to continued pride in the floral designs and services that will come from our venerable location at 308 S. Main Street thanks to the dedicated team of floral specialists from Viviano Flower Shop.”