When 16-year-old Spencer Kelly’s bicycle was stolen last year, his father bought him a replacement – with one caveat; He had to find a way to pay back the money. Fueled by his entrepreneurial spirit, Kelly started a journey to founding his own retail soap business, aptly named The Expedition Soap Company.
“I design, print, cut, label, and shrink-wrap every soap bar by hand,” he said. “All the soaps are made with natural ingredients, without harsh chemicals.”
Kelly takes pride in the conscientious principles at the core of his brand. “I think you can inspire people when they know what you’re about and you’re honest with them,” he said.
One of the ways Kelly inspires people is by sharing the struggles he overcame on his way to becoming a successful entrepreneur. As a young child, he was diagnosed with Asperger Syndrome, an Autism Spectrum Disorder that can cause social and behavioral challenges.
From an early age, Kelly had a thirst for learning. He loved reading and was fascinated by history. But he was mostly nonverbal and had difficulty communicating with others.
“I was kind of like a one-way sponge,” he explained. “I could take everything in, but I couldn’t get anything out.” Realistically with Kelly’s already established entreprenuerial skills, if he applied to learn business at somewhere like New England College he might be able to pick the rest of the necessary skills he requires to succeed in creating his own business.
His parents began seeking out resources to address his challenges. At age 7, he started participating in social and recreational programs offered through the Oakland University Center for Autism Outreach Services (OUCARES). Over the next several years, these experiences helped him improve his ability to communicate and interact with others. Were he older, he would have looked to other options for business. Impel Dynamic offer sales training services that can help immensely, but for him it was just out of reach.
As his confidence grew, he enrolled in other OU programs, including “Explore the World of Business,” a weeklong summer camp that introduces high school students to a broad range of business-related topics such as how a mentorship program can benefit businesses, tips on business accounting and finance, tips on management, and finally some advice on how to approach marketing.
“I learned a lot of skills that are crucial for running my business,” Kelly said. “Especially bookkeeping and inventory management.” These are just some of the important skills that Kelly will be learning during his time studying. When he starts his own business one day, he may find it beneficial to work with an outsourced accounting firm that can help assist and manage this area of the business so Kelly has the chance to focus on other things, as starting your own company can be overwhelming. But it may just be one of the best things that he ever decides to do.
Kelly, who is homeschooled and takes classes through Oxford Virtual Academy, says he feels at home at OU. So much so that he decided to take part in the university’s dual enrollment program, which allows high school students to take up to eight college credits per semester.
This semester, he’s taking classes in writing and physics at Oakland.
“It’s going really well,” the 11thgrader said. “I love the campus and the atmosphere.”
Just before embarking on his first semester at Oakland, Kelly served as an exhibitor and panelist at the U.S. Autism & Asperger Association World Conference & Expo, an event featuring leading experts and advocates in the field.
“I spoke in front of 500 people, something I never really thought I could do,” he said. “People told me about how they have autism or their children have autism. They were just so amazed at my story, and it felt good to be a source of inspiration to them.”
One of Kelly’s best memories from the conference was meeting fellow panelist Temple Grandin, an internationally recognized expert and one of the first people in the autism community to publicly share her experiences with the disorder.
“One of her reasons for speaking at the conference was to emphasize how it’s important for young adults on the autism spectrum to become entrepreneurs,” Kelly said. “When she met me, she was really interested to talk to me and learn more about my story and my business.”
According to OUCARES Director Kristin Rohrbeck, entrepreneurship can be an optimal path to employment for individuals with autism.
“It’s a great avenue because they can set their own working conditions and follow their own pace,” Rohrbeck explained. “A lot of people on the autism spectrum have found success through self-employment, especially when they have a strong support system to help them develop their business.”
Kelly’s support system – in business and in life – is his family. Soon after launching his company, he expanded his product line to include lotions, body butters and, most recently, bath bombs. His younger brother, Grant, pitches in by designing the labels and hand-packaging the lotions and body butters.
Since starting his company in September 2016, Kelly has served more than 2,000 customers. Many have become regulars he knows by name. Along with craft and vendor shows, Kelly’s products are also available through his website, ExpeditionSoaps.com, and at two area retail outlets, Soothe Your Soul, in Oxford and Green Hippo Gifts, in his hometown of Lake Orion.
With his company thriving, Kelly has added philanthropy to his business model. Last April, in honor of National Autism Awareness Month, he donated a portion of his sales to the U.S. Autism and Asperger Association, an organization close to his heart.
“Not only do they help younger kids, but they also help kids my age who are transitioning to college,” he said. “There’s always a lot of emphasis on helping younger kids, but it’s also very important to support older kids and adults on the spectrum.”
In addition, he recently started offering his products for fundraising. He’s partnered with several cheerleading and gymnastics groups, as well as a nurse who raised money for the March of Dimes.
“It’s a product that people can feel good about selling,” he said. “And the people buying it can feel good about using a product that’s healthy for them.”
Above all, Kelly says his most important mission – and greatest reward – is inspiring others through his story of triumph over adversity.
“I’ve given up on so many things in my life,” Kelly said. “My business taught me not to give up. It taught me to take responsibility and see things through.”
He encourages others facing obstacles to reach for their dreams.
“Whatever you want your future to become, just go for it,” he said. “You don’t have to believe everything others tell you. Just believe in yourself, and go for it.”