By CYNTHIA KMETT
Suburban Collection, Michigan’s largest auto dealer group, last Monday officially announced its Focus On The Road initiative – a high school student video competition aimed at raising peer-to-peer awareness of the dangers of distracted driving.
The inaugural competition, launched in the Troy School District, tasked students with conceptualizing and producing a 30-second or less Public Service Announcement (PSA) that brought the dangers of distracted driving to life. Reviewed first by a panel of business and education leaders, the top 10 PSAs were then selected and made public for popular vote.
Competing for $4,000 in scholarship money, Troy School District winners include: 1st place $2,500 scholarship: Rachel Goodman of Troy Athens. 2nd place $1,000 scholarship: Isabella Cueny, Kaylee Won, Madeline Trumbauer and Quinn Favret of Troy High. 3rd place $500 scholarship: Zahra Ahmad & Hafsa Qureshi of Troy High. The first place winner will also receive a $500 charitable donation to Troy Athens.
“Too many of our drivers who are new behind the wheel engage in one of the most dangerous forms of distracted driving – texting – and are dying as a result of it,” said David T. Fischer, Chairman & CEO, The Suburban Collection. “Through this initiative, we hope to encourage students, along with their friends and family, to always drive safely and focus on the road.”
In addition to Troy, The Suburban Collection has launched its Focus On The Road initiative in three additional school districts: Farmington/Farmington Hills, Novi and Waterford. The company supports the school districts in which they do business.
The Suburban Collection based in Troy, MI, offers an array of automotive solutions to retail and industry customers throughout Michigan, Florida and California. The company’s 70+ year commitment to customer service excellence is backed by a comprehensive selection of brand names, spanning 52 convenient locations, AAA-approved auto repair and ten Suburban Collision Center locations.